Product Placement as a Rising Marketing Communication...

Procedia - Social and Behavioral Sciences 2012 / 10 Vol. 62

Product Placement as a Rising Marketing Communication Activity: An Assessment on Television Serials

Babacan, Eylin, Akcali, Selda İçin, Baytekin, E. Pelin
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Volume:
62
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2012.09.226
Date:
October, 2012
File:
PDF, 2.06 MB
english, 2012
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