Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts
Keith B. Murray, Christine M. VogelVolume:
38
Year:
1997
Language:
english
DOI:
10.1016/s0148-2963(96)00061-6
File:
PDF, 2.03 MB
english, 1997