Using a hierarchy-of-effects approach to gauge the...

Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts

Keith B. Murray, Christine M. Vogel
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Volume:
38
Year:
1997
Language:
english
DOI:
10.1016/s0148-2963(96)00061-6
File:
PDF, 2.03 MB
english, 1997
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