A brief history of the future of advertising: Visions and...

A brief history of the future of advertising: Visions and lessons from integrated marketing communications

William O. Bearden, Charles S. Madden
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
37
Year:
1996
Language:
english
DOI:
10.1016/s0148-2963(96)00062-8
File:
PDF, 317 KB
english, 1996
Conversion to is in progress
Conversion to is failed