510 pp., $34.95 Russell I. Haley, ,Developing Effective...

Public Relations Review 1986 Vol. 12; Iss. 1

510 pp., $34.95 Russell I. Haley, ,Developing Effective Communications Strategy: A Benefit Segmentation Approach (1985) John Wiley & Sons,New York.

Dean Kruckeberg
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Volume:
12
Year:
1986
Language:
english
DOI:
10.1016/s0363-8111(86)80044-3
File:
PDF, 139 KB
english, 1986
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