PHP IO: IMPACT OF RISK DISCLOSURES IN DIRECT-TO-CONSUMER...

Value in Health 2003 Vol. 6; Iss. 3

PHP IO: IMPACT OF RISK DISCLOSURES IN DIRECT-TO-CONSUMER ADVERTISING ON ELDERLY CONSUMERS' BEHAVIORAL INTENT

PT Nikam, DS Pathak, HR Unnava, JF Dasta
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Volume:
6
Year:
2003
Language:
english
DOI:
10.1016/s1098-3015(10)63857-0
File:
PDF, 78 KB
english, 2003
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