The Ironic Effect of Source Identification on the Perceived...

The Ironic Effect of Source Identification on the Perceived Credibility of Online Product Reviewers

Willemsen, Lotte M., Neijens, Peter C., Bronner, Fred
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Volume:
18
Language:
english
Journal:
Journal of Computer-Mediated Communication
DOI:
10.1111/j.1083-6101.2012.01598.x
Date:
October, 2012
File:
PDF, 535 KB
english, 2012
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