The Ironic Effect of Source Identification on the Perceived Credibility of Online Product Reviewers
Willemsen, Lotte M., Neijens, Peter C., Bronner, FredVolume:
18
Language:
english
Journal:
Journal of Computer-Mediated Communication
DOI:
10.1111/j.1083-6101.2012.01598.x
Date:
October, 2012
File:
PDF, 535 KB
english, 2012