Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative
Moyer-Gusé, Emily, Jain, Parul, Chung, Adrienne H.Volume:
62
Language:
english
Journal:
Journal of Communication
DOI:
10.1111/j.1460-2466.2012.01680.x
Date:
December, 2012
File:
PDF, 629 KB
english, 2012