To Personalize or Depersonalize? When and How Politicians'...

Journal of Communication 2012 / 12 Vol. 62; Iss. 6

To Personalize or Depersonalize? When and How Politicians' Personalized Tweets Affect the Public's Reactions

Lee, Eun-Ju, Oh, Soo Youn
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Volume:
62
Language:
english
Journal:
Journal of Communication
DOI:
10.1111/j.1460-2466.2012.01681.x
Date:
December, 2012
File:
PDF, 557 KB
english, 2012
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