Explicating Hearing the Voice of the Customer as a...

Journal of Product Innovation Management 2012 Vol. aop; Iss. aop

Explicating Hearing the Voice of the Customer as a Manifestation of Customer Focus and Assessing its Consequences

Neeraj Bharadwaj, John R. Nevin, Jeffrey P. Wallman
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Volume:
aop
Year:
2012
Language:
english
DOI:
10.1111/j.1540-5885.2012.00954.x
File:
PDF, 183 KB
english, 2012
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