Market Vision and the Front End of NPD for Radical...

Journal of Product Innovation Management 2012 Vol. aop; Iss. aop

Market Vision and the Front End of NPD for Radical Innovation: The Impact of Moderating Effects

Susan E. Reid, Ulrike de Brentani
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Volume:
aop
Year:
2012
Language:
english
DOI:
10.1111/j.1540-5885.2012.00955.x
File:
PDF, 204 KB
english, 2012
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