Customer value, satisfaction, loyalty, and switching costs:...

Journal of the Academy of Marketing Science 2004 / SUM Vol. 32; Iss. 3

Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context

Shun Yin Lam, Venkatesh Shankar, M. Krishna Erramilli, Bvsan Murthy
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Volume:
32
Language:
english
DOI:
10.1177/0092070304263330
Date:
January, 2004
File:
PDF, 2.38 MB
english, 2004
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