Customer response capability in a sense-and-respond era:...

Journal of the Academy of Marketing Science 2004 / SUM Vol. 32; Iss. 3

Customer response capability in a sense-and-respond era: The role of customer knowledge process

Satish Jayachandran, Kelly Hewett, Peter Kaufman
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Volume:
32
Language:
english
DOI:
10.1177/0092070304263334
Date:
January, 2004
File:
PDF, 2.11 MB
english, 2004
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