“Migrating” to new service providers: Toward a unifying...

Journal of the Academy of Marketing Science 2005 / WIN Vol. 33; Iss. 1

“Migrating” to new service providers: Toward a unifying framework of consumers’ switching behaviors

Harvir S. Bansal, Shirley F. Taylor, Yannik St. James
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Volume:
33
Language:
english
DOI:
10.1177/0092070304267928
Date:
January, 2005
File:
PDF, 2.06 MB
english, 2005
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