Capital market impact of product marketing strategy:...

Capital market impact of product marketing strategy: Evidence from the relationship between advertising expenses and cost of capital

Manohar Singh, Sheri Faircloth, Ali Nejadmalayeri
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Volume:
33
Language:
english
DOI:
10.1177/0092070305277380
Date:
January, 2005
File:
PDF, 1.11 MB
english, 2005
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