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The relationship between major-league sports’ official...

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

T. Bettina Cornwell, Stephen W. Pruitt, John M. Clark
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Volume:
33
Language:
english
DOI:
10.1177/0092070305277385
Date:
January, 2005
File:
PDF, 1.04 MB
english, 2005
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