Setting the stage for creative new products: Investigating...

Journal of the Academy of Marketing Science 2006 / WIN Vol. 34; Iss. 1

Setting the stage for creative new products: Investigating the idea fruition process

Janice Griffiths-Hemans, Rajiv Grover
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Volume:
34
Language:
english
DOI:
10.1177/0092070305281777
Date:
January, 2006
File:
PDF, 1.25 MB
english, 2006
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