The influence of corporate character on customers and...

Journal of the Academy of Marketing Science 2006 / SPR Vol. 34; Iss. 2

The influence of corporate character on customers and employees: Exploring similarities and differences

Rosa Chun, Gary Davies
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Volume:
34
Language:
english
DOI:
10.1177/0092070305284975
Date:
January, 2006
File:
PDF, 863 KB
english, 2006
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