Information load, cost/benefit assessment and decision...

Journal of the Academy of Marketing Science 1993 / WIN Vol. 21; Iss. 1

Information load, cost/benefit assessment and decision strategy variability

James G. Helgeson, Michael L. Ursic
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Volume:
21
Language:
english
DOI:
10.1177/0092070393211002
Date:
January, 1993
File:
PDF, 746 KB
english, 1993
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