Relationship marketing in consumer markets: Antecedents and...

Journal of the Academy of Marketing Science 1995 / FAL Vol. 23; Iss. 4

Relationship marketing in consumer markets: Antecedents and consequences

Jagdish N. Sheth, Atul Parvatiyar
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Volume:
23
Language:
english
DOI:
10.1177/009207039502300405
Date:
January, 1995
File:
PDF, 2.49 MB
english, 1995
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