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The effectiveness of web ads: rectangle vs contextual banners
Martín‐Santana, Josefa D., Beerli‐Palacio, AsunciónVolume:
36
Language:
english
Journal:
Online Information Review
DOI:
10.1108/14684521211241431
Date:
June, 2012
File:
PDF, 251 KB
english, 2012