The Social Lives of Products: Analyzing...

The Academy of Management Annals 2010 / 01 Vol. 4; Iss. 1

The Social Lives of Products: Analyzing Product Demography for Management Theory and Practice

Carroll, Glenn R., Khessina, Olga M., McKendrick, David G.
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Volume:
4
Language:
english
Journal:
The Academy of Management Annals
DOI:
10.1080/19416521003732362
Date:
January, 2010
File:
PDF, 554 KB
english, 2010
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