![](/img/cover-not-exists.png)
Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets
Fosfuri, Andrea, Giarratana, Marco S.Volume:
55
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.1080.0939
Date:
February, 2009
File:
PDF, 144 KB
english, 2009