Masters of War: Rivals' Product Innovation and New...

Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets

Fosfuri, Andrea, Giarratana, Marco S.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
55
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.1080.0939
Date:
February, 2009
File:
PDF, 144 KB
english, 2009
Conversion to is in progress
Conversion to is failed