New Communication Channels: Changing the Nature of Customer...

Social Marketing Quarterly 2009 / 07 Vol. 15; Iss. sup1

New Communication Channels: Changing the Nature of Customer Engagement

Bernhardt, Jay M., Mays, Darren, Eroğlu, Doğan, Daniel, Katherine Lyon
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Volume:
15
Language:
english
Journal:
Social Marketing Quarterly
DOI:
10.1080/15245000902960924
Date:
July, 2009
File:
PDF, 141 KB
english, 2009
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