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[International Series in Quantitative Marketing] Database Marketing Volume 18 || Customer Lifetime Value: Fundamentals
Blattberg, Robert C., Kim, Byung-Do, Neslin, Scott A.Volume:
10.1007/97
Year:
2008
Language:
english
DOI:
10.1007/978-0-387-72579-6_5
File:
PDF, 320 KB
english, 2008