Attachment–aversion (AA) model of customer–brand...

Journal of Consumer Psychology 2013 / 04 Vol. 23; Iss. 2

Attachment–aversion (AA) model of customer–brand relationships

Park, C. Whan, Eisingerich, Andreas B., Park, Jason Whan
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Volume:
23
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2013.01.002
Date:
April, 2013
File:
PDF, 567 KB
english, 2013
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