Do customer relationships mitigate or amplify failure...

Do customer relationships mitigate or amplify failure responses?

Kaltcheva, Velitchka D., Winsor, Robert D., Parasuraman, A.
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Volume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2011.12.031
Date:
April, 2013
File:
PDF, 384 KB
english, 2013
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