Towards a micro conception of brand personality: An...

Journal of Business Research 2013 / 07 Vol. 66; Iss. 7

Towards a micro conception of brand personality: An application for print media brands in a French context

Valette-Florence, Rita, De Barnier, Virginie
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Volume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2011.12.008
Date:
July, 2013
File:
PDF, 384 KB
english, 2013
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