Customer loyalty: an empirical study

European Journal of Marketing 2008 / 09 Vol. 42; Iss. 9/10

Customer loyalty: an empirical study

McMullan, Rosalind, Gilmore, Audrey
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Volume:
42
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560810891154
Date:
September, 2008
File:
PDF, 78 KB
english, 2008
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