Brand image strategy affects brand equity after M&A

European Journal of Marketing 2011 / 07 Vol. 45; Iss. 7/8

Brand image strategy affects brand equity after M&A

Lee, Hsiang‐Ming, Lee, Ching‐Chi, Wu, Cou‐Chen
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Volume:
45
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561111137624
Date:
July, 2011
File:
PDF, 150 KB
english, 2011
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