![](/img/cover-not-exists.png)
Brand image strategy affects brand equity after M&A
Lee, Hsiang‐Ming, Lee, Ching‐Chi, Wu, Cou‐ChenVolume:
45
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561111137624
Date:
July, 2011
File:
PDF, 150 KB
english, 2011