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How Managers Perceive the Impacts of Information Technologies on Contemporary Marketing Practices
Brookes, Richard W., Brodiem, Roderick J., Coviello, Nicole E., Palmer, Roger A.Volume:
3
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1300/J366v03n04_02
Date:
March, 2005
File:
PDF, 646 KB
english, 2005