Personal Relevance and Mental Simulation Amplify the...

Journal of Marketing Research 2013 / 04 Vol. 50; Iss. 2

Personal Relevance and Mental Simulation Amplify the Duration Framing Effect

Ülkümen, Gülden, Thomas, Manoj
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Volume:
50
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.10.0172
Date:
April, 2013
File:
PDF, 226 KB
english, 2013
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