Investigation on the influence of the brand image of higher...

Educational Studies 2012 / 12 Vol. 38; Iss. 5

Investigation on the influence of the brand image of higher educational institutions on satisfaction and customer lifetime value

Wang, Cheng-Cai, Chen, Chin-Tsu, Chen, Chun-Fu
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Volume:
38
Language:
english
Journal:
Educational Studies
DOI:
10.1080/03055698.2012.663479
Date:
December, 2012
File:
PDF, 219 KB
english, 2012
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