Creating novel consumer value vs. capturing value:...

Journal of Business Research 2013 / 5 Vol. 66; Iss. 5

Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications

Aspara, Jaakko, Tikkanen, Henrikki
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Volume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2012.04.004
Date:
May, 2013
File:
PDF, 298 KB
english, 2013
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