Assessing Three Sources of Misresponse to Reversed Likert...

Journal of Marketing Research 2008 / 02 Vol. 45; Iss. 1

Assessing Three Sources of Misresponse to Reversed Likert Items

Swain, Scott D, Weathers, Danny, Niedrich, Ronald W
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.45.1.116
Date:
February, 2008
File:
PDF, 236 KB
english, 2008
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