Consumer Willingness to Pay for Cue Attribute: The Value Beyond Its Own
Gao, Zhifeng, Schroeder, Ted C., Yu, XiaohuaVolume:
22
Language:
english
Pages:
17
Journal:
Journal of International Food & Agribusiness Marketing
DOI:
10.1080/08974430903372898
Date:
January, 2010
File:
PDF, 173 KB
english, 2010