Headquarters to subsidiary transfer effects on marketing...

Journal of Business Research 2014 / 03 Vol. 67; Iss. 3

Headquarters to subsidiary transfer effects on marketing strategy exploitation

Schleimer, Stephanie C., Coote, Leonard V., Riege, Andreas
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Volume:
67
Language:
english
Pages:
9
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2013.01.020
Date:
March, 2014
File:
PDF, 371 KB
english, 2014
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