Testing a Perceived Authenticity Index with Triangulation Research: The Case of Xcaret in Mexico
Molleda, Juan-Carlos, Jain, RajulVolume:
7
Language:
english
Pages:
20
Journal:
International Journal of Strategic Communication
DOI:
10.1080/1553118X.2012.725233
Date:
January, 2013
File:
PDF, 162 KB
english, 2013