Critical service logic: making sense of value creation and...

Journal of the Academy of Marketing Science 2013 / 03 Vol. 41; Iss. 2

Critical service logic: making sense of value creation and co-creation

Grönroos, Christian, Voima, Päivi
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Volume:
41
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-012-0308-3
Date:
March, 2013
File:
PDF, 1.06 MB
english, 2013
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