Interdependencies between Marketing and Public Relations...

Journal of Marketing Management 2004 / 02 Vol. 20; Iss. 1-2

Interdependencies between Marketing and Public Relations Disciplines as Correlates of Communication Organisation

Cornelissen, Joep P., Harris, Phil
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Volume:
20
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725704773041195
Date:
February, 2004
File:
PDF, 255 KB
english, 2004
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