Exploring consumer‐brand relationship quality and...

Qualitative Market Research / An International Journal 2012 / 01 Vol. 15; Iss. 1

Exploring consumer‐brand relationship quality and identification

Papista, Erifili, Dimitriadis, Sergios
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Volume:
15
Language:
english
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/13522751211191982
Date:
January, 2012
File:
PDF, 133 KB
english, 2012
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