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Animals, archetypes, and advertising (A 3 ): The theory and the practice of customer brand symbolism
Lloyd, Stephen, Woodside, Arch G.Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.765498
Date:
January, 2013
File:
PDF, 375 KB
english, 2013