The Influence of Consumers' Lay Theories on...

Journal of Marketing Research 2009 / 02 Vol. 46; Iss. 1

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation

Jain, Shailendra Pratap, Mathur, Pragya, Maheswaran, Durairaj
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.1.56
Date:
February, 2009
File:
PDF, 88 KB
english, 2009
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