Search engine advertisements: The impact of advertising...

Search engine advertisements: The impact of advertising statements on click-through and conversion rates

Haans, Hans, Raassens, Néomie, Hout, Roel
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Volume:
24
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-013-9226-5
Date:
June, 2013
File:
PDF, 214 KB
english, 2013
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