Identifying Innovators for the Cross-Selling of New...

Management Science 2004 / 08 Vol. 50; Iss. 8

Identifying Innovators for the Cross-Selling of New Products

Kamakura, Wagner A., Kossar, Bruce S., Wedel, Michel
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Volume:
50
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.1040.0256
Date:
August, 2004
File:
PDF, 324 KB
english, 2004
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