Cross-National Logo Evaluation Analysis: An...

Marketing Science 2009 / 09 Vol. 28; Iss. 5

Cross-National Logo Evaluation Analysis: An Individual-Level Approach

van der Lans, Ralf, Cote, Joseph A., Cole, Catherine A., Leong, Siew Meng, Smidts, Ale, Henderson, Pamela W., Bluemelhuber, Christian, Bottomley, Paul A., Doyle, John R., Fedorikhin, Alexander, Moorth
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Volume:
28
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1080.0462
Date:
September, 2009
File:
PDF, 428 KB
english, 2009
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