Innovative marketing in SMEs

European Journal of Marketing 2009 / 02 Vol. 43; Iss. 1/2

Innovative marketing in SMEs

O'Dwyer, Michele, Gilmore, Audrey, Carson, David
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Volume:
43
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560910923238
Date:
February, 2009
File:
PDF, 562 KB
english, 2009
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