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Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
Stock, Ruth Maria, Zacharias, Nicolas A.Volume:
30
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12006
Date:
May, 2013
File:
PDF, 174 KB
english, 2013