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Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance
Lee, Jin Kyun, Lee, Byung-Kwan, Lee, Wei-NaVolume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2011.08.016
Date:
March, 2013
File:
PDF, 673 KB
english, 2013