Measuring the Value of Corporate and Brand Logos

Measuring the Value of Corporate and Brand Logos

Schechter, Alvin H.
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Volume:
4
Journal:
Design Management Journal (Former Series)
DOI:
10.1111/j.1948-7169.1993.tb00124.x
Date:
June, 2010
File:
PDF, 4.24 MB
2010
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