Technology versus Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding Strategy
Rubera, Gaia, Droge, CorneliaVolume:
30
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12012
Date:
May, 2013
File:
PDF, 373 KB
english, 2013